Can’t get enough of these Scandies! Those Nordic good looks and forget-me-not blue eyes can work wonders for anyone. Even the young dude working at Seven Eleven was scout worthy.
You can’t not go to Scandinavia and not notice what am impeccable race they really are. Not only have they got the look they have style too. There is no doubt about it, Danish fashion is fu**ing cool.
‘Scandi Cool’ is fast becoming internationally known and is a term commonly used in the glossy world. In Men’s Health UK July issue the entire main fashion section was dedicated to the Scandinavian Gods (see here).
Or ever heard of the term democratic fashion?… I hadn’t ever until a couple of months ago. It’s a new wishy washy, buzz word being thrown around the far-shhion world…The term covers wearable and high quality clothes which are affordable to most. Think Danish fashion and you are almost there.
A couple of my favourite designers come from this area and I have the credit card locked and loaded ready for some serious retail therapy.
Below are my top three Scandi designers on the list to do some serious retail therapy.
Acne – I’m pretty sure there is an unspoken rule where you’re not allowed to be a fashion editor if you don’t own at least one item by Acne – ideally the clumpy, zip-up Pistol boots that inspired a thousand rip-offs.
Bruuns Bazaar – another Danish delight I’m dying to check out. I’ve got my eye on this entire look –
Ann-Sofie Back – Love this woman! Back is an alumna of Acne and joint creative director of Cheap Monday jeans – so no wonder she is so on it.
Most shops here you will find some great steals. And you can’t walk down a high street without witnessing the Swedish giant’s influence, that is H&M. However, the main strip is inevitably well, mainstream. The real gems are found in the side streets. Try the small streets parallel to Strøget and Købmagergade. Here you will find both vintage, Danish designers such as Wood Wood, DAY and Malene Birger.
Enjoy, and remember your walking shoes + credit cards,
Spicedfox x x